Thursday, March 22, 2012

Group presentation case



1. What is the best time of day to tweet, why?
- Wednesday at noon or 6 p.m. Because of lunch break & finishing working.

2.What is the CTR?
- Click through rate

  Ideal frequency of Tweets  per day : 1-4 per hour, 24-96 per day.
  Best day for using : Mid week and weekend. Because people have enough time to  hang out with others on weekend. Mobile phone was developed to use social media at any time.but if someone get complex or complicated things that require professional ability, they keep in mind before using this method.

3. what are the best times to share on Facebook?
 -  Saturday, noon

    How many posts as a general rule per day(per week)?
    -0.5 post per day

4. What is the time zone? and What was their big take-away on this? 
 - Nearly by 50% of the U.S population is in the Eastern Time zone.
 - The Eastern and Central Time Zones combined represent almost 80% of the U.S                population.

   What are some reasons why West-coast companies might take this into consideration and what are some reasons why West-coast companies might choose to ignore this advice? 
 - Actually, it's up to where do company's main targets of customers live or what are the company's selling strategy. If the company concentrate on the west-coast area customers, time zone is not important actually; but the company take into account that eastern area consumers are the major customers, company has to consider the time-zone seriously holding their incomes considerably.

What is the Twitter?

* Following : Samsung Mobile, NASA, Real Madrid C.F, Apple News, Angry Birds
  Reasons :  I am following above things. Because I interested in the mobile-phone of Apple and Samsung. Also, Real Madrid C.F is one of my favorite soccer team and I like playing Angry Birds in I-Pad2. When I was young, my dream was to be an astronomer, so I still like to see the sky with many stars and so on. So, I am following NASA, now.

*Strength : people or persons can communicate with each other directly at the moment
 Weakness : chance of leaking my personal information, waste times.

* Twitter is probably creative social media, making the more close relation between companies and customers. It generates more effective and lucrative surroundings to the market area and balances the linkage of producers and consumers. But as shown above, twitter can make chance of leaking personal information and have bad effect on people wasting times meaninglessly. So, some persons do not like using twitter or other social medias.

Measuring ROI of social media

Although ROI ≠ metrics, traditional web metrics like traffic counts, number of comments, Twitter followers, Facebook fans, etc. are an important component when calculating your ROI. 


*Methods


look at sales revenue -  how much
measure number of transaction - how often
measure net new customer - how many

Thursday, March 15, 2012

* Why is social media an important part of an organization's marketing strategy?
- Because social media is not just the way that people express their opinion and communicate with others, but better way as companies get feedback and much information from customers. Easily speaking, the purpose of using social media in marketing part is to improve relationship between companies and customers for getting more firm way.

* Why it is important to market yourself?
- Even though the market have sufficient tools to fix their problems directly, they can not retrieve all of things after losing customers without considering on customers  attitude toward them. So, the companies need to get enough information from their customers and using social media is desirable way to be close to the customers friendly.

* How can you build your brand online?
- I don't know exactly what I prepare for making my own brand in social media area. But, if I am faced with some situations or problems that I must use social media as a solution, 
I would make more visual effect on my website, talking with customers or not related persons to get some useful advice.

Friday, March 9, 2012

1.
A> The reason of why i signed-up this class is actually getting a 1 unit from UCR in this qaurter. I couldnt find the other interesting class having a 1 unit befor I enrolled in, so i got this course. But I also want to get useful information in this class for 3 weeks from now.

B> Frankly, i dont think that i will get a lot of things in just 3 weeks. But the more i enjoy the time of class, the easier i can get interesting in area on social media. That's enoough, i think.

C> After coming back to my country, im gonna strive to get a job related to financial area.I think the information taking in this class can be useful option for me to inform lots of things about monetary stuffs to the customer. So, i will help customers or peoples who want to get meaningful information through social media more directly. That's my goal.